Retail · Accra, Ghana · 21 days
Melcom
Up to 4–6× daily enquiries in the first 30 days
20+ enquiries/day · 7 in 10 via WhatsApp
Daily enquiries
First 30 days post-launch
Before3–5 / day
After20+ / day
Conversions via WhatsApp
BeforeAd hoc calls
After70% of sales
Missed after-hours leads
BeforeHigh volume lost
After~60% reduction
The challenge
- Strong physical retail presence but no structured online enquiry system
- Customers mostly walked in or called randomly — leads lost after hours
- No tracking of where enquiries came from
What we built
- Mobile-first conversion website built for Ghanaian mobile users
- WhatsApp click-to-chat funnel on every product and service page
- Mobile Money payment integration setup
- Fast-loading design optimised for low data usage
- Clear CTA flow: Enquire → Chat → Convert
- Basic analytics tracking for lead sources
Results
- Daily enquiries grew from 3–5 to 20+ within the first 30 days — up to 4–6×
- 7 in 10 conversions now flow through WhatsApp (70% of sales)
- Cut missed after-hours enquiries by roughly 60%
- More structured customer flow than walk-in and phone alone
“When customers are guided into a WhatsApp funnel instead of just browsing, conversion rates increase significantly in African markets.”
- MoMo
- Lead capture
- Mobile-first
Case study 1 of 3
