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KayTech Academy

Digital Marketing 101

KayTech Academy Digital Marketing 101 runs 6–8 weeks with Ghana-specific SEO, social content, and paid ads fundamentals. Cohort fee GHS 2,200. Classes are live online or on-site in Accra; max 10 students per cohort.

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GHS 2,200

6–8 weeks · Beginner friendly

Learn how KayTech runs campaigns for local clients. search visibility, social proof, WhatsApp-friendly funnels, and measurable leads on realistic budgets.

You will run a practice campaign for a Ghana SME scenario and leave with templates you can reuse for freelance clients or in-house roles.

  • Audit a Ghana business website for SEO and conversion basics
  • Plan content calendars for Facebook, Instagram, and LinkedIn
  • Set up conversion tracking concepts (GA4, Meta pixel overview)
  • Write ad copy and landing page outlines for local services
  • Report results in language owners understand (leads, not vanity metrics)
Scholarships & payment plans
KayTech Africa web design, Accra 8

Weeks 1–2 · Strategy & SEO

  • Buyer journeys in Ghana
  • Keyword research (Accra + regions)
  • On-page SEO
  • Google Business Profile

Weeks 3–4 · Content & social

  • Brand voice
  • Short-form video hooks
  • Community management
  • WhatsApp as a sales channel

Weeks 5–6 · Paid media & analytics

  • Meta ads structure
  • Budgeting in GHS
  • Landing pages
  • Monthly reporting dashboards

Week 7–8 · Capstone

  • Live client-style brief
  • Present strategy deck
  • Freelance pricing for retainers vs projects

  • Live sessions

    Twice weekly · 90 minutes + weekly assignment review

  • Tools

    Free tiers where possible; paid tool trials optional

  • Group work

    Small teams mimic agency sprints

  • Outside Accra? Live online cohorts

  • October 2026 · Hybrid

    Open

    Starts 14 Oct 2026. Apply by 1 Oct 2026.

  • December 2026 · Online

    Open

    Starts 2 Dec 2026. Apply by 18 Nov 2026.

Ten seats per cohort. Shortlisted applicants get a call from admissions. Graduate work

Apply via WhatsApp instead
Do I need ad spend during the course?
Not required. we simulate campaigns. If you want to run live ads on your own business, instructors guide minimum test budgets (often GHS 200–500).
Is Meta the only platform covered?
Meta is primary for Ghana SME reach; we also cover Google Search basics and organic TikTok/Instagram patterns.
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